At Hoodmart, we believe the most important thing a new food truck owner could do is to make sure they have the best commercial kitchen equipment they can find. After all, your food is only as good as your equipment and your longevity is only as good as your safety. We did run across an interesting article in Food Truckr titled These Social Media Tips Are Perfect For New Food Truck Business Owners that contained some great advice.
The author writes, “Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down.”
Yes, things such as setting up a menu, having enough employees and serving up otherworldly recipes are king in this industry, but owning a food truck business is much more than that, which is why these social media tips are perfect for new mobile food truck owners who are just breaking into the business.
- Don’t Simply Stick To Facebook
- Make Sure You Are Posting Quality Content
- Make Every Post Engaging
- Remember That Social Media Does Not Sleep
- Don’t Be Afraid To Hire A Social Media Manager
The article goes into detail on all of these points. The most important information we found includes, “Or Twitter, or Pinterest, or Instagram, or Snapchat. At the very least, set up two or three social media accounts, with Facebook being your top priority. Every single social media network is different. Sure, they might have their similarities, but they also come with a full bag of differences. That is why it is best for you to have a number of different social media networks for your food truck business. Not to mention, what works on Facebook might not work on Twitter (and vice versa).”
We also appreciated their advice on the importance of posting quality content to social media platforms. “This should go without saying, but if the things you are posting aren’t filled with quality, then followers will link that to your food truck business. If you are overposting, there is a good chance that the quality of the content is going down. Perhaps posts will start to sound too similar to one another? In this quality vs. quantity battle, quality wins.”
Once again, Hoodmart believes these are important points but we’re more concerned about the quality of your food truck equipment. Are you in need of commercial ventilation equipment like hoods, fans, or air suppression? Reach out to us and let our experienced staff help you find exactly what you need.