There’s plenty of evidence that the trend in food trucks is more than just a fad – it’s here to stay. Yet another piece of evidence is multi-billion-dollar furniture company IKEA getting on board. They’ve created a food truck that will travel across the country on its way to a unique festival in Brooklyn. The Chicago Tribune has the story: IKEA food truck coming to Chicago, handing out free meatballs.
Joseph Hernandez writes, “Fans of flat-pack furniture, Swedish ingenuity and mobile food culture, rejoice: IKEA is rolling out a food truck. OK, it’s only for a limited-time promotion, but still. The truck will make its first appearance at both days of Wicker Park Fest, on July 23 and 24, before making its way to Brooklyn’s Celebrate Brooklyn festival, with a few surprise stops in Chicago and New York along the way.
The best part? Swedish meatball swag. That is to say, the truck will be doling out free samples of its famous meatballs, including veggie and chicken varieties. Dig into the classic kottbullar with lingonberry; the veggie California stack with ginger, avocado and veganaise; and the buffalo chicken bite, doused in hot sauce with a chunk of blue cheese. The IKEA food truck promotion is a continuation of a campaign the home furnishings giant began last fall, dubbed #TogetherWeEat, which encourages gathering and sharing food (on tastefully appointed dining room furniture, we presume).”
Why is IKEA choosing to add food trucks to its promotional methods? The reason is pretty simple, as far as we’re concerned: Food trucks create buzz. People all across the country get excited when a new food truck comes to down. At Hood Mart we think this is a genius way for IKEA to get people excited about their brand and to check out their classic meatballs and their veggie varieties.
Of course, no food truck – from IKEA or otherwise – is going to be successful if it doesn’t have the right commercial kitchen equipment. At HoodMart we have some unique solutions to all sorts of issues, including the dilemmas that that mobile food trucks often face. Reach out to us and take advantage of our decades of experience to get expert advice on exactly what your food truck needs.