Food Trucks

HOODMART BLOG

Social Media Engagement for Food Trucks
• May 31, 2017
Categories: Food Trucks
Parking your food truck in exactly the right spot – provided you can do so without running afoul of any regulations or prior “dibs” on the space – can be a challenge. The location you select might look ideal in terms of its proximity to foot traffic. But what if the foot traffic decides, for one reason or another, to bypass you by, say, a block? Or just doesn’t notice that you’re there? 
For help, you might want to consider turning to social media, says Mobile Cuisine. After all, your customers likely are.
According to the magazine, there are several reasons why people aren’t following your social media account. Here are some suggestions for improvement:
You’re not where your customers expect: Different kinds of customers are searching for food trucks on various platforms, including Facebook and Twitter. It’s wise to spend some time figuring out where your customers are, then establishing and maintaining a presence on those platforms.
What have you done lately?: In today’s 24-second-or-less news cycle, audiences simply tune out information as soon as they get it, which leads to an almost insatiable appetite for updates from favorite sources. This requires social media accounts to be updated regularly…or risk being ignored.
Why should I follow you?: In line with the above, why should customers follow your social media accounts? Can they find u...

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Ready for Food Truck Franchising?
• May 31, 2017
Categories: Food Trucks
With franchise businesses expected to generate more than 4.5% of U.S. Gross Domestic Product in 2015 – and with restaurants being the largest franchisors – is your food truck concept strong enough to consider joining the big boys in Fra...

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Tracking Food Trucks Via GPS
• May 31, 2017
Categories: Food Trucks
Practically anyone following the development and growth of the food truck industry could have seen this one coming: Rather than having to take one’s chances as to which trucks are parked where on any given day – some communities only sp...

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Food Truck Fare Is Booming
• May 31, 2017
Categories: Food Trucks
Of all of the indicators that show that the nation’s economy is on an upswing, maybe the least noticeable of all is what’s been happening with food truck prices lately. > What used to be a venue for a cheap sandwich, slice ...

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Going Beyond Concession Basics
• May 31, 2017
Categories: Food Trucks
Going Beyond Concession Basics Time was when all that anyone expected – or seemingly wanted – from a concession stand was a hot dog or burger, maybe a cardboard boat full of crinkle-cut fries or onion rings and a sugary soft drink to wa...

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